MLM: Gateway to Spiritual Deception?

Photo by Fallon Michael on Unsplash

Utah has the highest number of multi-level marketing (MLM) companies per capita in the nation, and many Mormons are heavily involved in MLM culture, according to Loren Israelsen, executive director of the Utah-based United Natural Products Alliance.1 “There are at least 15 major MLMs in Utah County alone, generating billions in annual revenue and making direct sales the second-biggest industry in Utah behind tourism.”2

“It would be very difficult for doTERRA to experience the success it’s had in any other state”3 (Kirk Jowers, VP of corporate relations and European markets at doTERRA)

Why are Mormons so involved in the MLM culture, and what are some red flags to be aware of before joining an MLM company? Mormons tithe ten percent of their income to the LDS Church, so it would be important that Christians understand where their money is going and what they could be supporting by working for an MLM company.